+42%ENGAGEMENT
FRESH
START
START
FMCG · SOCIAL CAMPAIGN
Fresh Start
Built a six-week social campaign for a fictional beverage brand, combining creator content, short-form video and audience testing.
2.8MImpressions+42%Engagement
OPEN TO
IDEAS ↗
IDEAS ↗
MARKETING STRATEGIST · BRAND STORYTELLER
I turn good ideas
into brands people
remember.
Strategy, campaigns and content with enough personality to stand out — and enough data to know what actually worked.
VIEWWORK
↓
BRAND STRATEGY ✦ SOCIAL CAMPAIGNS ✦ CONTENT ✦ ANALYTICS ✦ CREATIVE DIRECTION ✦
SELECTED WORK
01 / 04LOCAL
LOOKS
AW25
LOOKS
AW25
✦
RETAIL · BRAND CAMPAIGN
Local Looks
Developed the campaign concept and launch plan for a local fashion retailer focused on Australian independent designers.
31%Email CTR lift18KNew followers
GROWTH
MODE
TECH · GROWTH
Launch Loop
Created a multi-channel launch framework for an early-stage productivity app, covering messaging, paid acquisition and lifecycle email.
4.6×ROAS+64%Trial starts
ABOUT
02 / 04MT
Curious by nature.
Strategic by habit.
I’m a Melbourne-based marketing strategist who enjoys making complicated products and ideas feel simple, relevant and human.
I work across brand strategy, social, content and campaign planning. I like balancing creative instinct with customer insights and performance data.
Brand StrategyCampaign PlanningMeta AdsGoogle AnalyticsSEOEmail MarketingCanvaAdobe CC
EXPERIENCE
03 / 04Marketing Strategist
North & Co. Creative · Melbourne
Digital Marketing Coordinator
Sunday Goods · Melbourne
Marketing Intern
Common Ground Agency · Melbourne
Bachelor of Business (Marketing)
RMIT University
CONTACT
04 / 04HAVE A PROJECT, ROLE OR RIDICULOUSLY GOOD IDEA?